Current:Home > FinanceChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -WealthFlow Academy
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
FinLogic FinLogic Quantitative Think Tank Center View
Date:2025-04-09 17:39:37
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (6)
Related
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Lacking counselors, US schools turn to the booming business of online therapy
- Assailant targeting passersby in Paris attacked and killed 1 person and injured another
- Texas makes College Football Playoff case by smashing Oklahoma State in Big 12 title game
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- 7 suspected illegal miners dead, more than 20 others missing in landslide in Zambia
- Exclusive: MLB execs Billy Bean, Catalina Villegas – who fight for inclusion – now battle cancer
- The Pentagon says a US warship and multiple commercial ships have come under attack in the Red Sea
- Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
- Florida State grinds out ACC championship game win with third-string QB under center
Ranking
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Taylor Swift was Spotify's most-streamed artist in 2023. Here's how to see Spotify Wrapped
- What do we know about Jason Eaton, man accused of shooting 3 Palestinian students
- US Navy says it will cost $1.5M to salvage jet plane that crashed on Hawaii coral reef
- The Grammy nominee you need to hear: Esperanza Spalding
- Texas makes College Football Playoff case by smashing Oklahoma State in Big 12 title game
- Beyoncé’s ‘Renaissance’ is No. 1 at the box office with $21 million debut
- 20 Kick-Ass Secrets About Charlie's Angels Revealed
Recommendation
What do we know about the mysterious drones reported flying over New Jersey?
Louisiana granted extra time to draw new congressional map that complies with Voting Rights Act
'We want her to feel empowered': 6-year-old from New Jersey wows world with genius level IQ
Italy reportedly refused Munich museum’s request to return ancient Roman statue bought by Hitler
From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
Wu-Tang Clan members open up about the group as they mark 30 years since debut album
Strong earthquake that sparked a tsunami warning leaves 1 dead amid widespread panic in Philippines
Gun factory in upstate New York with roots in 19th century set to close