Current:Home > ContactAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -WealthFlow Academy
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-17 15:16:05
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (68832)
Related
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- Jessie J Reveals Name of Her and Boyfriend Chanan Safir Colman's One-Month-Old Son
- OceanGate suspends all exploration, commercial operations after deadly Titan sub implosion
- Fueled by Climate Change, Wildfires Threaten Toxic Superfund Sites
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- As Extreme Weather Batters America’s Farm Country, Costing Billions, Banks Ignore the Financial Risks of Climate Change
- Jennifer Lawrence Reveals Which Movie of Hers She Wants to Show Her Baby Boy Cy
- Disaster by Disaster
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Allow TikToker Dylan Mulvaney's Blonde Hair Transformation to Influence Your Next Salon Visit
Ranking
- The Grammy nominee you need to hear: Esperanza Spalding
- Amy Schumer Says She Couldn't Play With Son Gene Amid Struggle With Ozempic Side Effects
- Crossing the Line: A Scientist’s Road From Neutrality to Activism
- Drive-by shooting on D.C. street during Fourth of July celebrations wounds 9
- Sonya Massey's father decries possible release of former deputy charged with her death
- Utilities See Green in the Electric Vehicle Charging Business — and Growing Competition
- Standing Rock: Dakota Access Pipeline Leak Technology Can’t Detect All Spills
- Puerto Rico Passes 100% Clean Energy Bill. Will Natural Gas Imports Get in the Way?
Recommendation
Nevada attorney general revives 2020 fake electors case
Dyson Flash Sale: Save $200 on the TP7A Air Purifier & Fan During This Limited-Time Deal
Blur Pores and Get Makeup That Lasts All Day With a 2-For-1 Deal on Benefit Porefessional Primer
The 100-year storm could soon hit every 11 years. Homeowners are already paying the price.
Intellectuals vs. The Internet
These 15 Secrets About A Walk to Remember Are Your Only Hope
Summer job market proving strong for teens
Treat Williams Dead at 71: Emily VanCamp, Gregory Smith and More Everwood Stars Pay Tribute